I recently received an email from the University that I lecture at asking for my feedback on their LFT (Learning for Tomorrow) programme which, in a nutshell, is considering whether in the short term they will continue to run ‘in person’ lectures at all, or consider other online options permanently. It made me think about the now frequently quoted McKinsey report on how Covid had advanced digital adoption and migration by 5 years or more. At the time we probably thought the report was interesting if maybe a bit exaggerated….. Looking at my survey it feels like a huge understatement now. This is not so much a case of acceleration, Covid has been a ‘Sliding Doors’ moment; a break from the trajectory that we were on previously and a necessary leap onto a related but utterly changed parallel reality. The way that we all interact with each other, or more accurately expect to interact with each other, has completely changed. 

I observed a clear narrative curve with regards to how business around the world adapted to digital interactions during the first year of the global pandemic. 

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